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Measuring Your Blog's Outcomes and Use of Other Social Media Tools

Beth's Blog: How Nonprofits Can Use Social Media

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. " I asked him if would share a screen shot of the report and reflect a little further on his comment.

Measure 50
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Measuring the Value of Your Blog: Reflections Over the Last Year

Beth's Blog: How Nonprofits Can Use Social Media

Conversation habits in the comments in the blogs - it's what makes them a social media. Conversation Rate = Number of Visitor Comments / Number of Posts. I did not include spam comments or my own). Last year, I had a ratio of 1.4 and simply want to improve the quality of the conversation taking place in the comments.