Four Models for Active User Engagement, by Nina Simon
Beth's Blog: How Nonprofits Can Use Social Media
MAY 7, 2010
If you want a chance of winning a copy, leave a comment saying how you might apply some of the science of participation to your social media strategy. Despite its long history, few researchers studied the use and impact of citizen science until the 1980s. Blog commenters are contributors, as are people who engage in contests.
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