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What's a Virtual Visitor Worth?

Museum 2.0

Every museum has a number for its operating cost per visitor. Most museums don't strategically set this number--too many operating costs are fixed by building needs--but they can use it to assess how expensive each visitor interaction is and evaluate the efficacy of programs. So where do online initiatives fit in?

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How False Conviction Could Help Science Centers Be More Human

Museum 2.0

I cut out from the meeting by myself to check out an exhibition called Open House, if These Walls Could Talk at the Minnesota History Center. If there was a way to engage these deep emotions in the context of science museums, then there is an opportunity to expand our impact. Why are you using the iBooks platform?

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