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Master Mashup: Viral Marketing from Bob Dylan

Museum 2.0

He or she has created one of the most innovative, enjoyable mashups out of a cultural icon. What's a mashup? One fun example is overplot , a mashup that takes quotes overheard in New York City ( the data ) and places them on a Google map (the tool), so you can browse the quotations by address.

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Four Models for Active User Engagement, by Nina Simon

Beth's Blog: How Nonprofits Can Use Social Media

Imagine sitting around a conference table planning an upcoming project that involves user-generated content. Another thinks that users should not only contribute content but also have a hand in determining how it is used. Here’s a chart that may help you figure out what type is best for your next project.

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