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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Focus on participation – Judge success by number of donors versus just total dollars raised. A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Nonprofits should look at direct response lessons from podcasting, email, social media, and texting campaigns.

Lesson 59
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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). Some People Make Excuses; Others Raise Money – Fundraising Coach, Marc A. Checklists.

Story 54