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Has the Ice Bucket Challenge Spawned Charity Jacking?

Beth's Blog: How Nonprofits Can Use Social Media

So, now we are seeing an emerging practice that for lack of a better phrase, I’m calling “Charity Jacking.” Charity Jacking is imitating a successful fundraising campaign theme or idea that has become popular and instead of encouraging donations to the original charity, redirecting donations to another cause.

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10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

For example, The Trustees works to protect the environment in Massachusetts and they geotag themselves in locations throughout the state thus expanding their reach. That’s an incredibly high donor retention rate for a set of tools that are still in their early adoption phase. Utilize Geotags.

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[VIDEO] How to Tap Into Gen Y & Z Donors

Bloomerang

We’ve got Dominique Calixte joining us from beautiful Boston, Massachusetts. I mean, anyone from Massachusetts, my home state is a friend of mine. She’s a board member for the YNPN in Boston for the Massachusetts Chapter of Democrats for Education Reform. Hopefully it won’t be the last time. You doing okay?

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