Has the Ice Bucket Challenge Spawned Charity Jacking?
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 28, 2014
So, now we are seeing an emerging practice that for lack of a better phrase, I’m calling “Charity Jacking.” Charity Jacking is imitating a successful fundraising campaign theme or idea that has become popular and instead of encouraging donations to the original charity, redirecting donations to another cause.
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