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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Focus on participation – Judge success by number of donors versus just total dollars raised. Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. Apply those lessons.

Lesson 59
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Screencast: Using Widgets to Build Community on Blogs Featured on NTEN Blog

Beth's Blog: How Nonprofits Can Use Social Media

Original photo remixed from flickr photo by Stinky Peter Screencast in conjunction with NTEN View the screencast as higher quality flash file -takes longer to download here. Web Widgets often but not always use Adobe Flash or JavaScript programming languages. For example, linking a poll to a post on the topic. I'm so excited!