Game On: How Gamification is Changing the Sector
ASU Lodestar Center
MAY 24, 2016
In some cases, fundraisers become casino nights or raffles drive donors to purchase family vacations for two to three times more than their standard price, all just to support a charity. On one end, we see the excitement and fad of Facebook games such as Farmville or CandyCrush. Target Audience. Player Goals. Engagement Model.
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