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Building Blocks of Effective Creative: Relevance

M+R

Relationship to your cause or organization. Acknowledging a supporter’s relationship (e.g. Will is the Senior Creative Director and sole member of M+R’s remote Rhode Island outpost. Right Channel. Does our creative reflect the demographics of the audiences we want to reach? Source: Girls Inc. Cultural consumption.

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Building Blocks of Effective Creative: Authenticity

M+R

It will be focused on issues and actions that make sense given who the organization is, how they effect change, and the relationship they have with the audience. It is a way to strengthen and deepen the relationship with an audience, which makes them more likely to pay attention to and respond to further efforts in the future.

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5 Questions: How to Make the Most of a Crisis Situation with Cross Channel Integration (Part 1)

NTEN

How to make the most of a crisis situation with cross channel integration. If used effectively -- and not just as a one-way messaging platform with passive audiences -- mobile use can be an ideal tool to create and strengthen relationships with supporters new and old to your organization. Session: Are you ready to react?

Channel 44
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5 Questions: How to Make the Most of a Crisis Situation with Cross Channel Integration (Part 1)

NTEN

How to make the most of a crisis situation with cross channel integration. If used effectively -- and not just as a one-way messaging platform with passive audiences -- mobile use can be an ideal tool to create and strengthen relationships with supporters new and old to your organization. Session: Are you ready to react?

Channel 44
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Building Blocks of Effective Creative: Impact

M+R

Impact has a symbiotic relationship with need. Will is the Senior Creative Director and sole member of M+R’s remote Rhode Island outpost. Right Channel. Source: Vera Institute. Enter impact. If there is no need, it’s impossible for an individual to make an impact. But need without the potential embodied by impact?