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The Save Darfur Coalition’s "Be A Voice For Darfur" - A Stellar Example of A Multi-Channel Campaign

Beth's Blog: How Nonprofits Can Use Social Media

Be A Voice for Darfur is an excellent example of multi-channel campaign designed to bring attention to the appalling genocide in Darfur. Geoff Livingston and Qui Diaz are behind this brilliant multi-channel campaign that is using social media for social good. . Darfur Voices. Save Darfur Coalition.

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Nedra Weinreich: Social Marketing Guru

Beth's Blog: How Nonprofits Can Use Social Media

which has been used since the early 1970s to refer to a specific marketing discipline, is being hijacked to mean something else entirely with the rise of things like social network marketing. The key difference between using SL and other online channels for marketing is that SL is so experiential. Unfortunately, the term ???social