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Nedra Weinreich: Social Marketing Guru

Beth's Blog: How Nonprofits Can Use Social Media

Nedra Weinreich, Spare Change Blog Nedra Weinreich was one of the first nonprofit tagged blogs that I discovered while browsing the blogher blogroll a few months back. The key difference between using SL and other online channels for marketing is that SL is so experiential. What is your (simple) definition of social marketing?