Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 24, 2015
To support the champions strategy, Human Rights Watch incorporated broad guidelines in its s ocial media policy for staff to participate as their personal brands – tweeting as themselves versus an organizational or department brand. Murphy served as the point of contact, answering staff questions on the fine art of tweeting.
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