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YouTube Adds Call To Action Tool for Nonprofit Videos

Care2

APRIL 4, 2009

To kick off the new “call-to-action&# tool, YouTube featured a video from charity:water on the YouTube homepage, which used a take action overlay to encourage YouTube users to donate money to build wells and provide clean, safe drinking water. “The response from the YouTube community was overwhelming.

Central African Republic 35
Central African Republic YouTube Action Video 35
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An Interview With Paull Young from Charity:Water

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2011

Since then, over 10,000 individual fundraisers have raised more than $11 million – including over $1 million for Central African Republic as part of the 2010 September Campaign to bring clean water to all of the Bayaka people. Tell me about this year’s campaign? What are your SMART objectives?

Interview 101
Interview Central African Republic Ethiopia Metrics 101
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