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Using Social Media Increases Fundraising by 40% [Study]

NetWits

With usage stats like that it’s probably safe to assume that a large portion of your supporter are using at least one social network, right? A personal message directly from your participant about why your cause is so important to them will help them achieve their goals. of the entire American population use Facebook.

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Generating Buzz: Using Social Media to Drive Website Traffic

NTEN

As social media grows in popularity, one fact cannot be ignored: if used well, it can generate impressive amounts of traffic and increase engagement around your cause or organization. We looked at the site's stats over the last year and made the goal: double the site's traffic in the coming year. Be Out There.

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Top 8 Social Media Tracking Tools - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

link] SocialToo: Creates surveys and tracks social media stats. One of the down sides of Twopular is that if your issue/hashtag is not in the top 10 trends, you won’t see stats in the bar graph. Its one-stop-shopping for posting to multiple video sites simultaneously, plus it tracks all the stats, too.

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Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

The focus is on: improving the effectiveness of the marketing strategy or content, not wasting limited resources, and having more people to take action (push for cause, donate money, or whatever). Influence/Authority: Scoble defines this as % of posts that show up on Techmeme, Digg, my Link Blog, Slashdot, StumbleUpon, etc.

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