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The Foundation of Successful Fundraising: Defining Your Nonprofit’s Unique Value Proposition

Allegiance Group

The American Cancer Society: When prospects explore ways to give on the ACS website, they see a clear statement about what they can expect for their donation. Your gift means we can continue to improve the lives of people with cancer and their families. Use storytelling to bring the UVP to life.

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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). When writing your fundraising appeals, it’s important to opt for the latter. Checklists.

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Big Vision Podcast: Interview with llyse Hogue Rainforest Action Network

Have Fun - Do Good

The newest Big Vision podcast is up , and it is an interview with Ilyse Hogue, the Global Finance Campaign Director for the Rainforest Action Network and one of the founders of SmartMeme , a non-profit collective of long term organizers, strategists, trainers and communications professionals.

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