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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Leaders at the American Cancer Society in Atlanta went into last year’s GivingTuesday with a plan. Nearly half (48%) of donors cited email as their preferred giving channel ahead of social media, text messaging, direct mail, and phone calls in a study published last year by fundraising platform Neon One in Chicago.

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How to Show Visual Impact on Your Online Donation Forms

Qgiv

Boys and Girls Club of Dorchester added a banner image with cute pictures of children. Let’s look at some examples: Minnesota Ovarian Cancer Alliance. Minnesota Ovarian Cancer Alliance added images to their giving plans to show visual impact of a recurring gift. Studies show that 0-4 seconds is the optimal load time.