Care2

FEBRUARY 17, 2009

When you factor in production, printing, and postage, a simple direct mail acquisition campaign runs about $20K to reach 50,000 people. to 1% response rate for acquisition, so that “payback” (the point at which you recover what you invested in the direct mail campaign) is taking longer and longer to achieve.

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

FEBRUARY 17, 2009

When you factor in production, printing, and postage, a simple direct mail acquisition campaign runs about $20K to reach 50,000 people. to 1% response rate for acquisition, so that “payback” (the point at which you recover what you invested in the direct mail campaign) is taking longer and longer to achieve.

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

FEBRUARY 7, 2009

conference, many people asked: “How do you measure the return on investment (ROI) for social networking campaigns.” So Id say try to be as creative as possible, and get the advice of people who know the audience well not only from an NPO perspective, but from a tech/2.0 During the Fem 2.0 perspective as well. Great post!

Social Media 31

Social Media Web Advocacy Media 31

Care2

MAY 4, 2009

Thanks to the Internet, open data efforts, and open source software projects, a variety of free and low-cost tools are now available that allow NPO/community group staff to dive into mapping. What nonprofits can learn from the presidential campaigns (and other nonprofits’) 2008 online efforts Designed by Heather Holdridge | Care2.com

Social Media 28

Social Media Conference Advocacy Online 28