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What Are Passive Fundraisers? FAQ + 4 Ideas for Nonprofits

sgEngage

Nonprofits tend to bring in the most donations at the end of the calendar year and experience a lull during the summer, but passive fundraising is effective no matter what month it is. Many of your supporters won’t have participated in a shopping fundraiser before, so they’ll need instructions to get started. Happy fundraising!

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8 Ways to Improve Your Matching Gift Emails & Drive Results

Neon CRM

Send In the First 24 Hours Post Donation According to recent email marketing research , the timing with which an email is sent is one of the most essential criteria regarding its likelihood of success. The less research they have to do on their own to find out, the better! Let’s get started! The same is true for matching gift emails⁠.

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Encouraging Donors to Participate in Corporate Giving Programs

sgEngage

Match ratios (i.e., within the calendar year, six months following the donation). Instructions to access an employee giving platform or other company-specific resources. Donor research is critical, but it’s nearly impossible to manage without the right tools. greater than $50, less than $10,000).

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20 Best Practices to Optimize Your Nonprofit Donation Page

Bloomerang

Research by the Blackbaud Institute shows that 12% of total fundraising comes from online sources. These guidelines provide clear instructions for making your site more accessible. Businesses usually match at a 1:1 ratio, but some match at a 2:1 or even 3:1 basis. Ask supporters how they heard about your organization.

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Why is multi-channel marketing important for nonprofit fundraising?

Qgiv

Or you might be at a point where you’re keeping an eye on social media engagement numbers or gathering major donor information with thorough prospect research. Include instructions for giving, including links, buttons, and addresses or phone numbers donors can use to give. Remember, no donor likes to feel like an ATM.

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