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Start with a Social Media Editorial Calendar In order to plan out your social media, you first need to create an editorial calendar. An editorial calendar is basically just a content map or a guide that helps you map out your nonprofit’s content (including social media) for the year. Don’t let this term scare you.

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Swag or merch: calendars, printables, planners, notebooks. These can be formatted as zoom backgrounds, sharable tiles/images/memes online, a Facebook cover image, or something small they can place in their electronic signature. Swag or merch: mugs, shot glasses, swizzle sticks, cozies, towels. Swag or merch: shirts, tanks, hats.

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