Getting Insight from Facebook Insight Requires Sense Making Skills
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 21, 2011
I check my insights monthly against my editorial calendar. The green represents people talking about. In the example above, I discovered a turkey in the canyon. That’s all well and good, but the data – in and of itself – is pretty useless unless I use my sense-making skills. Here’s how I do it: 1.
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