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YouTube Adds Call To Action Tool for Nonprofit Videos

Care2

To kick off the new “call-to-action&# tool, YouTube featured a video from charity:water on the YouTube homepage, which used a take action overlay to encourage YouTube users to donate money to build wells and provide clean, safe drinking water. Charity:water was able to raise over $10,000 in one day from the video.

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An Interview With Paull Young from Charity:Water

Beth's Blog: How Nonprofits Can Use Social Media

On September 7, 2006, Scott Harrison launched charity: water by throwing a birthday party, charging people $20 to attend, sending 100% of the money to build wells in a refugee camp in Uganda and then proving the work by sending photos and GPS coordinates to every guests. The overall goal is to raise $1.2 Obviously $. To pass our $1.2

Interview 101