Hype vs. Reality: What digital channels are the most effective in 2010?
Care2
NOVEMBER 17, 2010
There is a lot of hype around new digital channels, but little evidence is published to back this up. Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared. I hear the questions every week: "Should we start with Facebook or email?" Should we use Twitter and Mobile?" "Is
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