NTEN

JUNE 20, 2011

By comparison, when Epic Change launched the original TweetsGiving in 2008 - when Stacey herself had far fewer followers & the Twitter ecosystem itself was exponentially smaller – the campaign generated over 3,000 tweets in just 48 hours. Twitter should be used for cultivation, not broadcasting.

Case Study 80

Case Study Tools Studies Community 80

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

This study shows that Twitter has become a formidable communication tool allowing the broadcast of short messages to millions of followers. The study’s author, Matthias Lufkens , says that the most successful organisations are those that use Twitter to make connections and tell stories, not just broadcast news.

Policy 103

Policy Social Media International News 103

Beth's Blog: How Nonprofits Can Use Social Media

JULY 6, 2009

The key on Pathable is that we can ask them questions that they respond to with tags to describe themselves or interest: This creates some interesting effects- you can find other people with common interests based on tags, and Pathable does a tag comparison to suggest other people you may want to get to know during the conference.

Social Media 81

Social Media Media Social Flickr 81