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A Social Media Measurement Nonprofit Guinea Pig: Thanks Tim! Please add your thoughts!

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2007

I still feel like I haven't totally wrapped my brain around all this. When I blogged my preliminary thoughts and set up a wikispace , I was seeking a specific nonprofit example to make it more real. And, it will make your brain hurt! You should read two articles that will help inform your thinking.

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Guinea Measure Social Media Wikispaces 50
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Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

UPDATE: The presentation slides and wikispace is here. " Our brains naturally migrate to scoreboards, report cards, and stock market returns For nonprofits, it isn't about making money. Here's a brain dump of some key points. Raw numbers aren't as important as trends) Unique Visitors. What is the trend?

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Metrics Social Media Media ROI 56
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