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How to Source Great Year-end Stories

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Neuroscientists would tell you that the brain processes facts and stories differently. Your brain naturally becomes more skeptical when you hear facts first. Your brain gets absorbed in the story and it drops its guard. That’s why every culture uses storytelling to pass down vital traditions and values.

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[VIDEO] Raise More Money And Improve Donors Relationships Through Personal Branding

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And here’s Anthony, he was in one of my wounded veteran programs that these young men and women who’ve lost their legs and arms in Iraq and Afghanistan. Student, thank-yous, yes, oh, my god. But having students deliver cookies, that was mentioned too. Automated and. They’re incredible. These are terrific.

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