4 Lessons from Psychology to Turn Your Members into Donors
Connection Cafe
OCTOBER 28, 2013
Believing it was for the common good of Switzerland, 50.8% Our brains process philanthropic motivation and financial motivation separately. While it can be tempting to try and validate a gift with a tangible item in exchange, this can actually undermine the motivations of the donor. Remind them how their gift makes a difference.
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