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What color is the social web?

Beth's Blog: How Nonprofits Can Use Social Media

When I'm asked questions that I don't know the answer to, I admit it and use it as opportunity to demonstrate the value of the social brain or having a good network on Twitter. The question I was asked had to do with the demographics of social media. Shireen shared some links to various studies that provide pieces of the answer.

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How Your Nonprofit Can Reach Babyboomers with Social Media

Beth's Blog: How Nonprofits Can Use Social Media

Some recent studies on social media and social networking use and baby boomers show that more and more are adopting social media. Social Network Demographics: Is there a middle ground between email is for old folks, social networks are for young folks? The Digital Generational Divide: Baby Boomers Are Not Old! by Beth Kanter.

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Fundraising 101: Understand the Basics of Fundraising so You Can Fund Your Dream

Get Fully Funded

It might take a minute to get your brain around that idea, that the donor is more important to you and your organization than their donation. An Idea Donor Profile is a description of your typical donor, based on demographics and psychographics. After studying that list for a minute, a lightbulb came on! But let that sink in.