Beth's Blog: How Nonprofits Can Use Social Media

MARCH 8, 2019

In 90 minutes, we did two exercises that helped participants identify their target audience and then build out a persona, a fictionalized character that described motivations, barriers and identifies the right content and channels to use. Breaking a large group into small groups for an exercise is also instructional design challenge.

Learning 87

Learning Exercise San Francisco Instruction 87

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 14, 2015

Because webinars were a new medium to trainers back then, I used Richard Mayer’s research on multi-media learning based on understanding how the brain works and the ability to pay attention to guide the instructional design. In order to do that, you have to think like an instructional designer !

Facilitation 50

Facilitation Interaction Reflection Design 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2010

Here are some reflections on the instructional design: 1. It is important to vary your instructional delivery because the human brain -on average - can only concentrate for 12 minutes. Varying the delivery improves retention. They were able to join the discussion in our Twitter channel.

Social Media 94

Social Media Reflection Learning Social 94