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Higher Education Content Strategy 101: The Fundamentals

Connection Cafe

Learn more about higher ed marketing strategy in the free white paper: Your Online Marketing Plan for Higher Education. One that I like was created by Kristina Halvorson and her team at Brain Traffic , called the Content Strategy Quad: A simple way to look at this is by dividing the top and bottom quadrants.

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The NMC Symposium for the Future: Prepping for Virtual Keynote about Nonprofits in 2020

Beth's Blog: How Nonprofits Can Use Social Media

My marching orders were: pull out a crystal ball and gaze five, ten or even twenty years into the future to answer these questions: What role will social media play in the future for the nonprofit, social change sector? Last year , I heard Jerry Michalski use the metaphor of the global brain in talk about the future.

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