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Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

Source: A New Model for Social Media (and Traditional) Measurement. Reader Sharing (bookmarked items). engagement) to leave a comment or write your own blog post responding to someone else's, for example, than it does to just click on a post to read it, or click a button to bookmark it. Should also note, re.

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Guest Post by Gaurav Mishra: The 4Cs Social Media Framework

Beth's Blog: How Nonprofits Can Use Social Media

User generated content, and the hope of monetizing it through advertising, is at the core of the business model of almost all social media platforms. Some user curate user generated content, by tagging it on social bookmarking websites, voting for it on social voting websites, commenting on it, or linking to it.