article thumbnail

Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. What websites and blogs do they read? How old are they?

Analysis 105
article thumbnail

14 Top Nonprofit Websites to Inspire Your Organization

DNL OmniMedia

Your website is one of your organization’s most important assets and should anchor your entire digital marketing strategy. Let’s walk through a selection of unique nonprofit websites that not only incorporate these elements but go above and beyond to impress visitors and inspire donations: Interlochen Center for the Arts.

article thumbnail

5 Ways to Build and Activate a Community for Your Crowdfunding Campaign

Beth's Blog: How Nonprofits Can Use Social Media

June 16, 2014 marks four years since we did just that by founding Milaap , a unique platform that blends micro lending and crowd funding in order to help the working poor start their own businesses and gain independence. Tell your story: When we created our website we had one goal, to bring the story of the end-beneficiaries to life.