Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Show how gifts further the outcomes step-by-step. Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. Apply those lessons. Lean into what works.
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