Remove nonprofit-industry
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Remember your goal is persuading consumers. Apply those lessons.

Lesson 59
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Are Social Enterprises Viable Models for Funding Nonprofits?

ASU Lodestar Center

The Great Recession and its aftermath have forced nonprofits to seek out new and different ways to address their challenges. In order to make change that is sustainable and scalable, additional funding sources need to be considered to help nonprofits achieve their core missions. Social enterprise models may well offer an answer.

Model 53