Blended, Industry, Nonprofit and Poll

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Remember your goal is persuading consumers. Helping real people should be the star.

Lesson

Lesson Fundraising Digital Test

Do You Need a “Communications Manager” or a “Community Manager” at Your Nonprofit?

NTEN

JUNE 6, 2011

Since around 2008, the Community Manager has become a position in high demand in the business and nonprofit sectors. But things can get confusing for a nonprofit organization, especially when staffing resources are strapped and many staff already wear multiple hats. I also informally polled the NTEN community.

Management

Management Communication Community Roles

Nonprofit Technology

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Do You Need a “Communications Manager” or a “Community Manager” at Your Nonprofit?

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