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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. A charity combating homelessness should feature stories of providing shelter, not just cute mascots.

Lesson 59
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14 Top Nonprofit Websites to Inspire Your Organization

DNL OmniMedia

The Ontario SPCA and Humane Society works to improve the lives of homeless and in-need animals across the Ontario region. Check out the embedded video in the image below. The homepage features a clean, prominent navigation bar and a scrolling header image to promote upcoming events: Why This Nonprofit Website Stands Out.