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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Show how gifts further the outcomes step-by-step. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. What motivates instant digital engagement and gifts?

Lesson 59
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Your 2016 Cause Camp Speaker Lineup Announcement

NonProfit Hub

Hitting It Out of the Park—Learn the Art of Major Gift Relationship Building. Create a mindset for success and learn the art of a major gift relationship building. Marcy will provide guidance on important topics from leadership and staff partnerships to major gift motivation and coaching. Marcy Heim, The Artful Asker.

Causes 28
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5 Types of Nonprofit Graphic Design Your Organization Needs

Nonprofits Source

For example, you could also explain goals such as building a new homeless shelter by pulling statistics about how long the process will take or how much funding per day would be necessary to cover the length of the project. Gift branded stickers to staff, supporters, or people you speak to at events.

Design 64