Remove Blended Remove Fundraising Remove Homeless Remove Mail
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Creativity matters only if it sells.

Lesson 59
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5 Types of Nonprofit Graphic Design Your Organization Needs

Nonprofits Source

For example, you could also explain goals such as building a new homeless shelter by pulling statistics about how long the process will take or how much funding per day would be necessary to cover the length of the project. Sections of the report can be rearranged to create informational fliers to hand out at events and to send in the mail.

Design 64