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Boosting Your Association's Revenue with Attractive Microcopy

Association TV

NOVEMBER 16, 2021

If your website is the restaurant, your microcopy should be your flashing neon bathroom sign (Not literally of course). You can be cute, like a law firm’s “contact us” button reading as “Lawyer Up” might be a clever and engaging way to communicate their brand to their audience. Clarification on actions (Are you sure?

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Associations Platform Search Contact 295
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Game Friday: Playing in Real-Time

Museum 2.0

AUGUST 31, 2007

I’m working on a game design project now that involves an interesting experiment: a blend of real-time and on-demand gaming. Sponsoring a game that happens real-time captures more media attention than releasing a flash game on your product's website. What's more important: convenience or realism? Real-time gaming is more realistic.

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