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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Sending a recurring newsletter or print mailing to engage supporters. Test digital engagement tactics like emoji reactions, quick polls and unfortunate consequences of inaction.

Lesson 59
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End-of-Year Event Fundraising

The Modern Nonprofit

Estimated Reading Time: 7 minutes END-OF-YEAR EVENT FUNDRAISING The final quarter of the year unfolds with a blend of reflection and anticipation. You might even direct-mail pretty recipe cards to add a special physical touch! And for an extra high-touch, incentivize sponsors by including thanks in direct mail programming brochures.