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Convio and Blackbaud: The NPTech Brady Bunch?

NTEN

You've probably heard by now that Blackbaud has announced it intends to acquire Convio in a roughly $240 million deal. As we all learned from " The Brady Bunch ", it's not the marriage that's interesting, it's what happens when the family blending begins. The fact is that the fundraising database market is HUGE.

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Community Engagement Teams

Connection Cafe

The following post is by Kivi Leroux Miller and originally appeared as "Blending Marketing and Fundraising into Community Engagement Teams" on Kivi's Nonprofit Communications Blog on July 6. Integrating Communications and Fundraising , an article at CharityComms, also makes the case for why it makes sense to merge these functions.

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