Remove Blended Remove Content Remove Homeless Remove Mind
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

A charity combating homelessness should feature stories of providing shelter, not just cute mascots. This could involve: Running digital ads on a consistent daily/weekly basis to stay top-of-mind. Immediacy and response are key, even as short-form content proliferates. Blend time-tested principles with bold new applications.

Lesson 59
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14 Top Nonprofit Websites to Inspire Your Organization

DNL OmniMedia

Donor-focused content. The Center does a fantastic job of streamlining their content and presenting it in a way that’s engaging, informative, and inviting, right from the homepage. For a site with so much content, the Center has maintained strong organization made possible by their comprehensive (yet clear) top navbar.