article thumbnail

NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

Financial calculations: net gain, opportunity cost, or comparison to other method. Here's some points on that: Blend the numbers and non-financial factors into a concise and informative presentation. There are a couple of bonus slides in the deck about how to use metrics for podcasts and video. Communicating the results.

ROI 50
article thumbnail

Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

I'm looking to blend different perspectives and have a workshop session that can speak to nonprofits and grassroots media makers. When standard metrics are discussed, people easily fall into the "mine is bigger or better than yours" comparisons or "numbers data out of context thinking." The Web is changing!

Metrics 56