Remove Blended Remove Charity Remove Homeless Remove Statistics
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Use statistics to vividly demonstrate the scale of the problem being addressed. Blend time-tested principles with bold new applications. ” Rather than gimmicks, spotlight your mission.

Lesson 59
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Are Social Enterprises Viable Models for Funding Nonprofits?

ASU Lodestar Center

Charity and government support remain crucial but are insufficient to address the magnitude of the task at hand. Nonprofit organizations are vital to the nation’s economic well-being and have nearly doubled in the last 30 years (National Center for Charitable Statistics, 2015). What are the downsides and dangers in pursuing new models?

Model 53