Live blogging from the 2011 Millennial Donor Summit: Successfully Going Mobile
Amy Sample Ward
JUNE 22, 2011
50% of Android users under 35, Apple use most under 44, RIM (Blackberry etc.) You must segment your channels of asking. Knowing where Millennials are and which channels do they prefer you use to talk to them is important. They want to know how their gift will be used. Smartphones are not just for highly educated groups.
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