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In Support of Idiosyncrasy

Museum 2.0

They reflect the soul of the community and can be responsive to its unique interests and needs. Whether you think this is a brilliant move or a corporate swindle, it demonstrates that even a large company with a highly branded, consistent image sees the benefit of individualizing offerings to different markets.

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ExhibitFiles: Interviews with Initiators Jim Spadaccini and Wendy Pollock

Museum 2.0

Wendy: Part of the thinking was that NSF supported the book Are We There Yet? , NSF requires grant applicants to build on prior knowledge--where do you get it? And with NSF's support, some of the very first things we did were around people developing traveling exhibits. NSF seems to be perfectly happy with that.

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