Groundswell Book Club Part 3: Energizing
Museum 2.0
AUGUST 21, 2008
Fred created the Net Promoter Score, a metric related to the number of people who answer affirmatively to the question: "How likely are you to recommend X to a friend or colleague?" The word-of-mouth benefit of donor relationships is small and reaches a limited community. You give them special perks, they give you money.
20 
Let's personalize your content