Five Fundraising Tips for Grassroots Organiztions
NTEN
SEPTEMBER 19, 2011
By Aidan Hijleh, Nonprofit Partnership Liaison, Benchmark Email. Successful major fundraisers such as PBS ask for open-ended donations but also forcefully stress during their Pledge Weeks that "a donation of $60 will get you a CD, $120 a DVD…" and so on. Why former supporters are no longer donating.
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