The State of Online Fundraising
NTEN
SEPTEMBER 24, 2009
Not bad for all the doom and gloom being reported. Target Analytics noted in the 2008 donorCentrics Internet Giving Benchmarking Analysis study that as much as 16% of new donors and 27% of new revenue came from online sources in 2008. The same trend was true in the 2006 report and has held up over time.
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