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Improve Online Fundraising Results and Wow Donors with These 7 Obvious Secrets

Tech Soup

According to Blackbaud 's 2011 Online Giving Report , online earnings dropped by 55 percent; but that was likely due to the increase in donations due to the Haiti earthquake in January 2010. The only vertical experiencing a decline from 2010 to 2011 was International Affairs organizations.

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What's Different One Year After Haiti? | Nonprofit Trends with.

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All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking What’s Different One Year After Haiti? The earthquake occurred at 4:53pm EST and the epicenter was 16 miles west of Port-au-Prince, Haiti. Do you have offline and well as online channels ready to go?

Haiti 64
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Disaster Giving and The Blackbaud Index

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This is the first time that the indices have included fundraising data related to the 2010 Haiti earthquake. The Blackbaud indices include organizations that raised money specifically for Haiti relief in the year-over-year analysis. Some important trends will be explored later to show analysis of post-Haiti giving.

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How Much Money is Raised through Online Giving?

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The year-over-year growth was in large part due to the tremendous amount of online giving towards the Haiti Earthquake. Keep in mind that 92% of giving still comes from offline channels and that 32% of online donors switch to give through offline channels. In 2010, online fundraising in the United States surpassed $22 billion.

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Blackbaud Index for March 2011 | Nonprofit Trends with Steve.

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billion in yearly revenue on a monthly basis, both offline and online. The negative trend continues to show the impact of Haiti giving in 2010 compared to 2011. The Blackbaud Index of Online Giving reports that online revenue decreased by 10.6% for the 3 months ending March 2011 as compared to the same period in 2010.

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Blackbaud Index for November 2010 | Nonprofit Trends with Steve.

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billion in yearly revenue on a monthly basis, both offline and online. Overall Fundraising Trends The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 1,468 nonprofit organizations representing $2.25

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Blackbaud Index for February 2011

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billion in yearly revenue on a monthly basis, both offline and online. This increase is especially noteworthy considering the substantial giving to Haiti in the prior year period.” This decrease continues a trend from January and is attributable to the large amount of Haiti relief giving in 2010.