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Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission

Beth's Blog: How Nonprofits Can Use Social Media

What is your benchmark? It could have everything to do with a new headline and article on your home page, or it could be something completely different. Stats are better for long term trends or very short events (like measuring a "digg effect" or getting Tech Crunched). And, is it enough? So, how does your compare?